Piedmont is food.

It is gastronomic culture that rediscovers simple and traditional flavours. From the square pepper of Motta di Costigliole to the sausage of Bra, from the robiola of Roccaverano to the amaretto of Mombaruzzo, every small village in this corner of Piedmont has a taste secret that does not even need to be widespread: the same mouths that have tasted these delights tell their names, tastes, scents to anyone who wants to be captivated by the ancient charm of a land of festivals, re-enactments, castles.

Piedmont is wine.

It is the pleasure of meeting places transformed into flavors, so much so that you get confused with each other and no longer know if food or the city came first, the great Piedmontese red wines: Barolo, Barbaresco, Nizza. Or the historical vines, whose origin is found in the everyday life of a time that no longer exists: Nebbiolo, Ruchè and Barbera. It is the Wine Landscape that has also conquered Unesco

The flavour of UNESCO's Piedmont is not only that of its food and wine.

it is Vittorio Alfieri, who was born in Asti, Cesare Pavese and Beppe Fenoglio who lived, fought and wrote in the Langhe, and Umberto Eco who named a character in Foucalt’s Pendulum after the River Belbo, which runs through the Monferrato area.

There are towns that developed around castles, such as Monteu Roero and Costigliole d’Asti, there is the spa town of Acqui, there are valleys in which to lose yourself, travelling through time and discovering the remains of the great ocean that once covered Piedmont. There is the “Festival delle Sagre” in Asti, the “Corsa delle Botti” in Nizza Monferrato and a whole series of other events and activities to fully experience the culture of a land suspended between ancient knowledge and a new agricultural modernity.