Piedmont is food.

It is gastronomic culture that rediscovers simple and traditional flavours. From the square pepper of Motta di Costigliole to the sausage of Bra, from the robiola of Roccaverano to the amaretto of Mombaruzzo, every small village in this corner of Piedmont has a taste secret that does not even need to be widespread: the same mouths that have tasted these delights tell their names, tastes, scents to anyone who wants to be captivated by the ancient charm of a land of festivals, re-enactments, castles.

Piedmont is wine.

It is the pleasure of meeting places transformed into flavors, so much so that you get confused with each other and no longer know if food or the city came first, the great Piedmontese red wines: Barolo, Barbaresco, Nizza. Or the historical vines, whose origin is found in the everyday life of a time that no longer exists: Nebbiolo, Ruchè and Barbera. It is the Wine Landscape that has also conquered Unesco

Piedmont is culture.

It is to walk among the streets and squares narrated by Beppe Fenoglio, to pedal among the bricchi recounted by Cesare Pavese, to admire the palaces in which people like Vittorio Alfieri and Camillo Benso di Cavour lived. It is to discover a hidden Italy of small museums, forgotten arts and unrepeatable treasures. It is to grasp the truest dimension of travel: an experience that opens the heart and transforms the mind.

Piedmont is our favorite place

We likeits castles, its small villages cradles of priceless peasant knowledge,its colorful vistas. We like to explore it walking, biking, riding a motorcycle,with music in your ears or singing at the top of your lungs and out of tune all the songs. We like to experience it one hundred percent. And we like to tell you about it.